What does that mean, “A Purpose-Based Model for Message Dissemination”? And why is it important? I don’t think it was important a generation ago, but it is now. Let’s start with message dissemination. In this context, message refers to any “unit” of self-expression — from a simple facial gesture to a book or opera, or… Continue reading A Purpose-Based Model for Message Dissemination
When I attended Penn State in the last ’70’s, my parents bought me a school jacket. It was a standard-issue, dark blue wool jacket with PENN STATE printed boldly in white block letters across the back. I liked (and needed) the jacket for its warmth, but I really didn’t like having PENN STATE plastered across… Continue reading Brands Transformed into Self-Expression
“Oh, you must really love books”, people have said to me when they learn that I have a Masters Degree in Library Science. Well, sure, I love books, but not extraordinarily so. And I do have a passion for libraries—not so much because they house books per se, but because they are among the few… Continue reading Are Libraries Missing (Half) the Boat?
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