Expressive Commons

A Purpose-Based Model for Message Dissemination

What does that mean, “A Purpose-Based Model for Message Dissemination”?  And why is it important? I don’t think it was important a generation ago, but it is now. Let’s start with message dissemination.  In this context, message refers to any “unit” of self-expression — from a simple facial gesture to a book or opera, or… Continue reading A Purpose-Based Model for Message Dissemination

Expressive Commons

Brands Transformed into Self-Expression

When I attended Penn State in the last ’70’s, my parents bought me a school jacket.  It was a standard-issue, dark blue wool jacket with PENN STATE printed boldly in white block letters across the back.  I liked (and needed) the jacket for its warmth, but I really didn’t like having PENN STATE plastered across… Continue reading Brands Transformed into Self-Expression

ideas

Leveraging celebrity for contribution and connection

Like lots of people, celebrities (musicians, artists, authors, actors, etc.) often support various charities and causes.  Sites like Look to the Stars and Celebrity Charity Magazine document celebrity giving, as do special sections of more general sites, from Charity Navigator to Celebrity Gossip.net. But celebrities are special cases (aside from their relative wealth).  Although some… Continue reading Leveraging celebrity for contribution and connection

dt=book

Sharing is IMPORTANT: Views from Deanna Zandt and David Weinberger

In her terrific and inspiring new book, Share This: How You Will Change the World With Social Networking (Berrett-Koehler, 2010), media technologist Deanna Zandt describes and applauds the new information environment of widespread, prolific sharing of information. When we read a new story online, there’s usually a tool on the page that encourages us to… Continue reading Sharing is IMPORTANT: Views from Deanna Zandt and David Weinberger